5 traits that will win over investors every time, according to a VC

11 April 15

 Investors are inundated with appeals to fund new companies. After a while, all the faces and pitches start to blend together.

Yet I vividly remember my first investment meeting with Leura Spielman, CEO of interior design company Laurel & Wolf.

One of the first things Leura said to me was, “I have been an interior designer for a long time. I know design, but I don’t know much about running a startup. If you’re going to invest, I look forward to the opportunity to look to you for help along the way and I promise you, in the meantime, that I am going to do everything in my power to succeed.”

I was sold.

Read more: http://www.businessinsider.com/traits-that-will-win-over-vcs-every-time-2015-4#ixzz3Wyple3nQ